I was on the computer today when I found this interesting article by Greenpeace. This article talked about Greenpeace demonstrators in Italy protesting coal power plants because of the pollution they create. These protesters climbed over 200 meters to the top of massive chimney stacks that tower over the power plant below. The protesters hung banners about global warming and refused to come down. This protest actually temporarily prevented the power plant from feeding coal and producing greenhouse pollution.When I first saw this Article I immediately saw how it was an excellent example of “Direct Action” in Robert Cox’s list of Advocacy Modes. In Cox’s book Environmental Communication he describes Direct Action by saying “To Influence Specific Behaviors Through acts of protest, including civil disobedience.” I think Direct Action is the strongest and most influential Mode of environmental advocacy. It is quick to grab your attention and can come in many forms. I believe these climbers atop the chimney stacks in Italy demonstrate Cox’s “Direct Action” extremely well! It also shows just how far some people are willing to go in order to communicate their perspective in the form of protesting.
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ya i think this picture is a great example. Its really cool how people climb that huge tower and hung banners. Then they refused to come down. This example definately grabs your attention.
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