Wake up!

Do you agree that relying on the worsening of environmental problems to wake people up is an effective strategy for making real change? I don't. I think that waiting for a problem to get worse until we take action to make it better might not give us enough time to actually fix that problem so that it can, in fact, get better. What if it's too late by the time "people have woken up?" What do you do then? There really isn't much that you can do if it is too late. Waiting for things to get so bad that people are finally like "oh crap, this is a problem" is just cutting it way too close. Waking up, is just too late to wait. I mean if there are people that know there is a problem, why wait for it to get so bad before doing something about it, just so that it will have the attention of other people? If we do something before it becomes worse, maybe we could stop it from actually being a major issue, such as climate change. As long as there is someone that knows about it, is there really a reason for it to worsen? I don't believe so, but what do you think?