Yesterday I was online looking at environmental protests on PETA’s website when I saw these pictures that caught my attention. Their title, “We would rather go naked then wear fur” was catchy and made me want to look into it. This slogan was in fact a campaign that that People for the Ethical Treatment of Animals (PETA) launched in 1991 to raise awareness for the millions of animals trapped and killed for their fur. PETA is the largest animal rights organization in the world, focusing on animals suffering in factory farms, in laboratories, in the clothing trade, and in the entertainment industry.
Personally I believe that when done humanely trapping can be a great management tool, however PETA has a very different opinion. When I saw this add though I thought it was an excellent example of Kevin DeLuca’s image event theory. Images can be an excellent way to get your point across when protesting and can create an influential environmental communication to the public. In this case PETA’s anti-fur campaign is shaped primarily by images. These pictures show how involved and committed the girls are to the cause while simply explaining the problem with a picture. I thought these pictures were well taken and they are an excellent example of a “picture event”.
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Tim
ReplyDeleteSo I was wrong...you and John were right. I didnt realize that a visual image was in all actuality a visal image of a sign. I thought that your signs were very captivating...and funny. You know what they say....sex sells..lol..