Sunday, September 20, 2009

"Make A Difference with Dawn"



The past couple of evenings as I have sat in front of the television to relax and nod off after a day of classes and homework, I have been seeing an interesting commercial flash across the screen. It shows people in green jump suits handling various species of wildlife such as penguins and an otter. Both of these animals are covered in a black, slick substance that can be very harmful to wildlife.

These animals have been caught in oil spills and need to be cleaned. I have seen the other advertisements for Dawn dishwashing liquid "the toughtest grease remover for your pots and pans". But for washing wildlife? I mean oil must be a little bit harder to remove than simple food grease right? Yeah, it probably is harder to remove, but Dawn claims their soap can do it.

Needing to satisfy my curiosity, I visited the Dawn website and read that conservationists at the International Bird Rescue Research Center and Marine Mammal Center use Dawn. It helps them save wildlife caught in oil spills safely and gently, removing oil from feathers, skin and fur. Apparently rescuers discovered this use for Dawn thirty years ago, and since then have saved 75,000 animals.

Now Dawn is offering a deal to customers who want to get involved and help save wildilfe: when you buy a bottle of Dawn, activate your donataion online, and one dollar is donated to the International Bird Rescue Research Center and Marine Mammal Center.

This is an extremely effective environmental condensation symbol because it is broadcasted all over the country vie television, and people need to wash their dishes with something. Once they get that bottle of soap home it only takes a couple of seconds to get online and activate the donation. Plus, Dawn cheats a little bit by showing cute and fuzzy looking animals on the commercial and also on the bottles of soap. And lets face it, if Dawn can remove oil from fur and feathers, then I imagine it can remove the toughest greases from your dirty dishes.

3 comments:

  1. I really liked your environmental condensation symbol. To me this sounds like a really successful symbol.

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  2. I will have to agree with Tyler when he says that Phoebe. I work at Rite-Aid and we sell the Dawn and I was wondering a couple of weeks ago as to what animals have to do with dish soup myself and my boss told me that on T.V. news they had a thing were a biologist talked about using Dawn to clean off the animals that are in oil spills. I thought it was the coolest thing! Plus I like the picture..I feel like putting a cute animal on anything is a sure way to go!

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  3. It's interesting that they use dish soap to help remove oil from the animals. I now have a new respect for Dawn dish soap.

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